Sales skills that get you hired —
and teams that hit the number.
I'm Daniel. I've built and managed SDR teams at Google, Salesforce, Vonage and Rippling — and I still hire. Two ways to work with me: break into tech sales yourself, or get your team selling properly.
Break into tech sales
The Pipeline: a 4-week live cohort for graduates and career-changers who want an SDR job, not an SDR certificate. Capped at 12 seats.
Still deciding? Start with the career pathTrain my sales team
Your team is busy and the number still isn't moving. I find the real bottleneck in your calls and pipeline, then drill the team on your own accounts until one agreed metric changes.
Free for teams of five or more · reply within one working day
Your journey, tracked like a deal. That's the whole idea.
Where alumni got hired
Trained and led sales teams at
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Still deciding whether this career is for you?
Tech sales is one of the last careers where your background matters less than your work rate. Here's what you're actually signing up for.
Uncapped earnings
Base plus commission from day one. Senior reps in Europe clear €130k+ OTE without managing anyone.
No specific degree needed
Nobody asks what you studied. They ask whether you can hold a conversation and take a no.
Fast promotion path
SDR to AE in 12–18 months is normal. Few careers move that quickly on merit alone.
Hybrid and remote-friendly
Most of the job is calls, email and CRM. Teams hire across markets and languages.
Skills that transfer
Discovery, negotiation and running a pipeline work in founding a company as well as selling for one.
Demand keeps coming
Every software company needs pipeline. Entry-level sales stays one of the most consistently hired roles in tech.
Busy team. Flat number. Usually the same four causes.
Most teams call me about the symptom, not the cause. So nothing is booked until the diagnostic — a week of call reviews and pipeline inspection that says what's actually broken.
Pipeline dries up between quarters
Outbound happens when someone panics — no cadence, no target list, no activity model.
→ A written outbound motion the team runs without you.
Meetings don't become opportunities
Reps get the first call and pitch. No pain quantified, no next step agreed.
→ Discovery that costs the problem in the buyer's own numbers.
Deals stall or close on discount
Nobody's been trained for the last two weeks of a deal, and that's where margin goes.
→ Concession trading and close plans that hold the date.
The forecast is fiction
Stages mean whatever the rep decided. Pipeline review takes two hours and tells you nothing.
→ Written exit criteria and a forecast the board can trust.
Not sure which side you're on?
Book fifteen minutes. If neither the bootcamp nor team training is the right answer, I'll say so.