Sales coaching · Individuals and teams

Sales skills that get you hired —
and teams that hit the number.

I'm Daniel. I've built and managed SDR teams at Google, Salesforce, Vonage and Rippling — and I still hire. Two ways to work with me: break into tech sales yourself, or get your team selling properly.

For me

Break into tech sales

The Pipeline: a 4-week live cohort for graduates and career-changers who want an SDR job, not an SDR certificate. Capped at 12 seats.

Still deciding? Start with the career path
For my team

Train my sales team

Your team is busy and the number still isn't moving. I find the real bottleneck in your calls and pipeline, then drill the team on your own accounts until one agreed metric changes.

Free for teams of five or more · reply within one working day

01APPLIED
02COACHED
03INTERVIEWING
04OFFER
05QUOTA

Your journey, tracked like a deal. That's the whole idea.

Where alumni got hired

SalesforceHubSpotDatadogRipplingPayhawkPersonioGongPennylaneSalesforceHubSpotDatadogRipplingPayhawkPersonioGongPennylane
DeelQontoSnykCloudflareNotionMiroVonageDextDeelQontoSnykCloudflareNotionMiroVonageDext

Trained and led sales teams at

GoogleSalesforceVonageRippling
By the numbers

Coaching that shows up in offers.

0+

People coached

0

Cohorts run

0.0

Avg. weeks to offer

0

Countries hired in

Why tech sales

Still deciding whether this career is for you?

Tech sales is one of the last careers where your background matters less than your work rate. Here's what you're actually signing up for.

Uncapped earnings

Base plus commission from day one. Senior reps in Europe clear €130k+ OTE without managing anyone.

No specific degree needed

Nobody asks what you studied. They ask whether you can hold a conversation and take a no.

Fast promotion path

SDR to AE in 12–18 months is normal. Few careers move that quickly on merit alone.

Hybrid and remote-friendly

Most of the job is calls, email and CRM. Teams hire across markets and languages.

Skills that transfer

Discovery, negotiation and running a pipeline work in founding a company as well as selling for one.

Demand keeps coming

Every software company needs pipeline. Entry-level sales stays one of the most consistently hired roles in tech.

For teams

Busy team. Flat number. Usually the same four causes.

Most teams call me about the symptom, not the cause. So nothing is booked until the diagnostic — a week of call reviews and pipeline inspection that says what's actually broken.

Pipeline dries up between quarters

Outbound happens when someone panics — no cadence, no target list, no activity model.

A written outbound motion the team runs without you.

Meetings don't become opportunities

Reps get the first call and pitch. No pain quantified, no next step agreed.

Discovery that costs the problem in the buyer's own numbers.

Deals stall or close on discount

Nobody's been trained for the last two weeks of a deal, and that's where margin goes.

Concession trading and close plans that hold the date.

The forecast is fiction

Stages mean whatever the rep decided. Pipeline review takes two hours and tells you nothing.

Written exit criteria and a forecast the board can trust.

Free resource

Get the 30 cold-call openers

The exact openers our cohort drills — plus the objection responses that keep the call alive. Free, no cohort required.

Your email is used to send the guide and occasional cohort updates. Unsubscribe any time — privacy policy.

Not sure which side you're on?

Book fifteen minutes. If neither the bootcamp nor team training is the right answer, I'll say so.